About AHM Hospitality
A family hotel business, started with one EconoLodge in 2015.
AHM Hospitality (Apex Hospitality Management) is the company the Patel family uses to own and manage its hotels in South Dakota and Minnesota.
AHM Hospitality (Apex Hospitality Management) is the company the Patel family uses to own and manage its hotels in South Dakota and Minnesota.
Rita Kamlesh Patel bought the family's first hotel, the EconoLodge on North Cliff Avenue in Sioux Falls, in 2015. For nine years it was the only one. The family ran it themselves and learned the business from the front desk up.
In 2024 they added TownePlace Suites by Marriott on the city's west side. It was a step up: an upper-midscale, extended-stay hotel on Marriott's booking system.
Today there are three hotels. Two of them, the original EconoLodge and a Super 8 in Worthington, Minnesota, are being converted to Choice's Quality Inn brand.
The approach hasn't changed much since 2015. Buy hotels in smaller markets that are underperforming, bring them up to brand standard, and keep them. The family isn't building toward a sale.
The same rules apply to the 67-room Marriott and to a 56-room conversion off I-90.
We manage what we own. There's no outside operator taking a management fee, and nobody sits between the owners and the hotel staff.
Every hotel carries a Marriott or Choice flag. The brands bring guests through their loyalty programs and booking channels, which an independent hotel in a small market would struggle to match.
Labor is the biggest cost we control. So we put money into software for scheduling, inventory and guest messaging early, and a smaller team can run a bigger hotel without service slipping.
The family plans to own its hotels permanently. Outside investors are targeted to get their capital back through a refinance in years 3–5. With no exit to plan for, we make capex and staffing decisions for the long term, not for a sale price.
We raise from a small group of investors for each deal. Ask for the deck or book a call. We answer within two business days.